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Shrewsbury's campaign to become the £1m waste less town

Shrewsbury Town Council has kick-started its campaign for Shrewsbury to become Sainsbury's Waste Less, Save More town. Within days of holding an initial meeting many individuals and organisations from the very successful Shrewsbury Food Festival to celebrity chef Marcus Bean are getting behind the initiative

Sainsbury's are in search of a UK town, city or borough with a population of 15,000 to 300,000 to become the test bed for some of the most innovative ideas to cut down on food waste. The selected town/city/borough will receive a £1 million investment in the first year, and will be used as a blueprint so that communities across the country can benefit from the results. More information about the scheme can be found here.

Research has shown that this country generates 15 million tonnes of food waste with the average family spending £700 a year on food that is then thrown away.

Councillor Alan Mosley, Leader of the Town Council said "This is a fantastic opportunity to bring the town together over food, strengthening our communities and tackling food poverty as well as reducing food waste. Our aim is to get as many people supporting our campaign to be Sainsbury's Waste Less, Save More town."

In co-ordinating the initial meeting, Town Clerk Helen Ball said "We already know there are some fantastic initiatives that are taking place amongst local communities, festivals and organisations looking at this very issue. This could be the kick-start for all of those initiatives coming together. Shrewsbury is a great town. In the last few years we have achieved national accolades for being the Town of Flowers, the healthiest town, the happiest town and the courteous town; now's time we show Sainsbury's that we can be that beacon town for food waste reduction."

Local Celebrity Chef Marcus Bean said "I am wholeheartedly behind this campaign. I have a passion for food and anything that can encourage people to value food by storing it better, cooking it differently and introducing it into meals that they wouldn't have otherwise thought of is fantastic."

The Town Council is keen to find out about people's views food waste. A Public Meeting has been arranged for Monday 26th October 2016 at 7.00pm in the Guildhall to showcase ideas so far and a survey is being run to find out what people think about wasting less food and saving money. Access the survey here.