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Soul Hair

Soul Hair


Soul Hair has created an oasis of calm in the centre of Shrewsbury. Since opening their first Salon in Chester in 2007, Soul Hair has received rave reviews. You can relax in its contemporary and stylish surroundings, and its incredibly friendly staff will ensure you receive a truly pleasurable experience to leave you looking and feeling gorgeous.

We deliver the highest quality hairstyles and colours, by using only the best products, such as Wella Professional and Aveda which is 97% organic.

You will be offered a range of complimentary services, from a welcoming head massage and hand massage through to finishing touches such as Aveda powder and lip gloss. We serve a selection of teas and coffees as well as Aveda comforting tea.

The salon and its employees have won numerous nationally recognised awards, including Best Hairdresser of the Year (Midlands), which was awarded to James Whyte at the British Hairdressing Awards 2009 and 2013.

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Meet The Team

Vitina Seminara, Salon Owner
Salon manager and co-owner of Soul Hair. Vitina has amassed over 30 years in the industry and is as passionate and devoted as when she first started out. She quickly progressed to a managerial post at the age of 21 and then went on to train and educate, developing a training school in one of Cheshire’s largest group of salons before taking up the post of International Academies manager in Saks London. She believes the key to a successful salon is education and training. In addition to being an expert in the craft, Vitina believes customer service and treating people as individuals is equally important.
James Whyte, Co-Owner/Style Director
Style Director and co-owner of Soul Hair, James is an extremely talented hairdresser with a great vision for trends and fashion. Vidal Sassoon trained, he has amassed over 30 years of experience in the industry, having managed one of Chester’s largest Salons and directed an Art Team to the finals of the British Hairdressing awards, where he himself has finalised 10 times and won twice in 2009 and 2013. With a wealth of expertise, knowledge, creativity and an eye for detail, you can be sure he will deliver consistency every time, whether you are looking for a subtle change or a more radical makeover.