Posted 31 Mar 2021

Child focused shopping in Shrewsbury

Shopping for the littlest members of your family has never been easier. Shrewsbury has an expansive array of child focused retailers, from nationals to independents and designer-makers.
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Polly Pea

Located in Shrewsbury's historic Smiggle Polly Pea creates and sells lovingly handmade children's clothing and accessories, using unusual fabrics and colour combinations. From headbands to rompers and leggings to hoodies; each item is bespoke. With a number of eclectic fabrics in stock, owner and creative seamstress Sarah is happy to take on any personalised orders. (Pictured above)


Smiggle is an Australian company providing colourful, fun, fashion-forward stationery – perfect for school! Located within the Darwin Shopping Centre, you can pick up everything and anything stationery related, from bags to pencil cases, from toys to notebooks. The products are bold and quirky, with colourful graphics, and will be a great hit with any child, no matter the age.

Toggs and Cloggs

Located on Princess Street, Toggs and Cloggs is passionate about providing customers with exactly what they want. They stock bright, classical and country clothing, gifts and shoes for children, as well as various items for women. There are friendly and experienced fitters on hand to help find the best fitting shoe for every child. Toggs and Cloggs provide both full and half sizes with width fittings from very narrow to very wide.

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The Entertainer

There's nothing The Entertainer doesn't know about children's toys. With over 30 years expertise, this national favourite is a go-to for the hottest new products, well-loved classics, or something a little more unusual.

It's Feet First

Established in 2017, It's Feet First is an independent children's shoe shop situated on historic Wyle cop. Here you'll find a range of shoes from first walkers to school shoes and trainers. With over 9 years experience in the industry, the knowledgeable team are on hand to help.

Jojo Maman Bebe

Jojo Maman Bebe is the one-stop shop for all your child's needs. Based in The Square, they offer competitively priced, fashionable maternity wear, adorable but practical baby and children’s clothing and comprehensive collection of nursery products to cover the period from pregnancy to pre-school. (Pictured above)

National favourites with extensive children's offerings

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