- Town Areas
- Pride Hill & The Darwin Centre

Pride Hill & The Darwin Centre
From big nationals to small independents, Pride Hill is the epicentre of Shrewsbury’s retail experience.

About Pride Hill and The Darwin Centre
Pride Hill is the epicentre of Shrewsbury’s retail experience. From health and beauty to fashion, homeware to toys, Pride Hill is fit to burst with all your favourite big names. Located off Pride Hill is The Darwin Centre, Shrewsbury’s largest shopping centre. This multi-level mall houses within it countless shops and cafes, including high street fashion, food and drink, health, and beauty, as well as endless independents.

Notable history
Pride Hill has been here since medieval times, but has not always had this name. Historically, the neighbourhood was called Altus Vieus (High Town), and Pride Hill started as an informal name first recorded in 1378, reflecting the fact that the Pride family lived in the area. The Prides were influential merchants in the wool trade and were recorded as owning 47 plots in the town in 1279. Sections of the Medieval Town Walls lie under many of the buildings on Pride Hill, you can view the original walls within Pret a Manger, and from nearby Raven Meadows.
so many places to see

The Darwin Centre
The Darwin Centre is located in the centre of Shrewsbury's shopping district, offering a great mix of popular fashion stores, household favourites…
Open Today 9:00AM - 5:30PM

Level Up Escapes
LevelUp Escapes is a family-run business operating out of the Darwin Shopping Centre in Shrewsbury. We are proud to design and host top-class escape…

Superdrug
Superdrug is the second-largest, and most fashion-conscious health and beauty retailer in the UK, currently operating over 800 stores in the British…
Open Today 9:00AM - 5:30PM

The Fragrance Shop
Established in 1994, The Fragrance Shop is the UK's largest independent, fragrance retailer. Our aim is to make mainstream and luxury fragrances…
Open Today 9:00AM - 5:30PM

Clintons
Founded in 1968, Clintons is one of the UK's leading retailers of greeting cards, gifts and wrap, with over 400 stores throughout the…
Open Today 9:00AM - 5:30PM

HMV
A staple of the UK's high street for 100 years, HMV is your go-to for music, film and pop culture enthusiasts. At Shrewsbury's HMV you'll find all…
Open Today 9:00AM - 5:30PM

The Collective
Welcome to The Collective, a unique shopping destination in The Darwin Centre, hosting a variety of Shrewsbury’s local independent traders. From…
Open Today 9:00AM - 5:30PM

HOBBS London
Over the decades, Hobbs has evolved from a small shoe label into a womenswear brand synonymous with the best of British design. Drawing on a rich…
Open Today 9:30AM - 5:30PM

New Look
The New Look story began in 1969 as a single fashion store in the UK. From there, we've grown to become a leading fast-fashion brand, with 519 in the…
Open Today 9:00AM - 5:30PM

L'Occitane
L'Occitane was created in 1976 by Olivier Baussan. He drew inspiration from the lands and traditional techniques of the Mediterranean to create…
Open Today 9:30AM - 5:30PM
so many things to do

Shrewsbury Summer of Wellbeing
A community led celebration of calm, connection & creativity. Mindful trails, yoga, family fun, workshops, music, pop ups, and more events across…

Heritage Open Days
Heritage Open Days is England's largest festival of history and culture, bringing together over 2,500 organisations, 5,000 events and 40,000…

Shrewsbury Restaurant Week 2025
Shrewsbury Restaurant Week celebrates Shrewsbury as a foodie’s heaven. Other cities and towns have Restaurant Weeks, but - like everything we do in…