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Pride Hill & The Darwin Centre

From big nationals to small independents, Pride Hill is the epicentre of Shrewsbury’s retail experience.

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About Pride Hill and The Darwin Centre

Pride Hill is the epicentre of Shrewsbury’s retail experience. From health and beauty to fashion, homeware to toys, Pride Hill is fit to burst with all your favourite big names. Located off Pride Hill is The Darwin Centre, Shrewsbury’s largest shopping centre. This multi-level mall houses within it countless shops and cafes, including high street fashion, food and drink, health, and beauty, as well as endless independents.

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Notable history

Pride Hill has been here since medieval times, but has not always had this name. Historically, the neighbourhood was called Altus Vieus (High Town), and Pride Hill started as an informal name first recorded in 1378, reflecting the fact that the Pride family lived in the area. The Prides were influential merchants in the wool trade and were recorded as owning 47 plots in the town in 1279. Sections of the Medieval Town Walls lie under many of the buildings on Pride Hill, you can view the original walls within Pret a Manger, and from nearby Raven Meadows.

so many places to see

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See & Do

Level Up Escapes

LevelUp Escapes is a family-run business operating out of the Darwin Shopping Centre in Shrewsbury. We are proud to design and host top-class escape…

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The Darwin Centre

The Darwin Centre is located in the centre of Shrewsbury's shopping district, offering a great mix of popular fashion stores, household favourites…

Open Today 9:00AM - 5:30PM

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Eat & Drink

Hotel Chocolat

Would you like to try some chocolate? Drop into Hotel Chocolat and try a new recipe on the house every month. While you're there, browse everything…

Open Today 9:00AM - 5:30PM

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Clarks Shoes

From contemporary looks inspired by the catwalk to shoes that put growing feet in safe hands, one name says it all: Clarks. The world number one in…

Open Today 9:00AM - 5:30PM

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Julian Charles Home

Julian Charles is one of the hidden gems of the UK home furnishings sector. It started life in 1947 as a small Lancashire business and has grown into…

Open Today 9:00AM - 5:30PM

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The Entertainer

Here at The Entertainer, there's not much we don't know about toys. In fact, with over 30 years of experience selling the best toys and games, we've…

Open Today 9:30AM - 5:30PM

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Clogau

Since the very first piece, we have always believed in creating the most beautiful and unique jewellery containing rare Welsh gold. For 30 years…

Open Today 9:00AM - 5:30PM

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Shrewsbury Duck Store

Thousands of ducks looking for their new forever pond. Shrewsbury Duck Store is your one-stop-shop for rubber ducks and all duck-themed products,…

Open Today 9:30AM - 5:00PM

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Claire's Accessories

Claire's is a leading retailer of jewellery and accessories for girls and young women. The store in Shrewsbury's Darwin centre stocks a great range…

Open Today 9:00AM - 5:00PM

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WHSmith

One of the UK's leading retailers, WHSmith is best known for its books, newspapers and stationery. WHSmith offers an increasingly wide choice of…

Open Today 9:00AM - 5:30PM

so many things to do

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