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Pride Hill & The Darwin Centre

From big nationals to small independents, Pride Hill is the epicentre of Shrewsbury’s retail experience.

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About Pride Hill and The Darwin Centre

Pride Hill is the epicentre of Shrewsbury’s retail experience. From health and beauty to fashion, homeware to toys, Pride Hill is fit to burst with all your favourite big names. Located off Pride Hill is The Darwin Centre, Shrewsbury’s largest shopping centre. This multi-level mall houses within it countless shops and cafes, including high street fashion, food and drink, health, and beauty, as well as endless independents.

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Notable history

Pride Hill has been here since medieval times, but has not always had this name. Historically, the neighbourhood was called Altus Vieus (High Town), and Pride Hill started as an informal name first recorded in 1378, reflecting the fact that the Pride family lived in the area. The Prides were influential merchants in the wool trade and were recorded as owning 47 plots in the town in 1279. Sections of the Medieval Town Walls lie under many of the buildings on Pride Hill, you can view the original walls within Pret a Manger, and from nearby Raven Meadows.

so many places to see

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See & Do

Level Up Escapes

LevelUp Escapes is a family-run business operating out of the Darwin Shopping Centre in Shrewsbury. We are proud to design and host top-class escape…

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The Darwin Centre

The Darwin Centre is located in the centre of Shrewsbury's shopping district, offering a great mix of popular fashion stores, household favourites…

Open Today 10:30AM - 4:30PM

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Skechers

Our story begins in 1992, in a California beach house, where Skechers was born as a utility boot that quickly became a style icon of the grunge…

Open Today 10:30AM - 4:30PM

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The Fragrance Shop

Established in 1994, The Fragrance Shop is the UK's largest independent, fragrance retailer. Our aim is to make mainstream and luxury fragrances…

Open Today 10:30AM - 4:30PM

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Eat & Drink

Hotel Chocolat

Would you like to try some chocolate? Drop into Hotel Chocolat and try a new recipe on the house every month. While you're there, browse everything…

Open Today 10:30AM - 4:30PM

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Mollie's

Mollies is a modern sweetshop selling traditional British sweets and American candy. The store in Shrewsbury's Charles Darwin Shopping Centre has a…

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Shoe Zone

The UK's no.1 value footwear retailer, offering fashionable footwear at fantastic low prices. Proudly supplying the nation with affordable footwear…

Open Today 10:00AM - 4:00PM

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New Look

The New Look story began in 1969 as a single fashion store in the UK. From there, we've grown to become a leading fast-fashion brand, with 519 in the…

Open Today 10:30AM - 4:30PM

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Card Factory

Card Factory is the leading specialist greetings card retailer in the UK, as well as selling gift dressings and associated gift and party…

Open Today 10:00AM - 4:00PM

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Timepiece Watch Repairs

Timepiece Watch Repairs in Shrewsbury is an on-the-spot watch repairs service situated in the Darwin Shopping Centre in Shrewsbury town centre. The…

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