- Town Areas
- Pride Hill & The Darwin Centre

Pride Hill & The Darwin Centre
From big nationals to small independents, Pride Hill is the epicentre of Shrewsbury’s retail experience.

About Pride Hill and The Darwin Centre
Pride Hill is the epicentre of Shrewsbury’s retail experience. From health and beauty to fashion, homeware to toys, Pride Hill is fit to burst with all your favourite big names. Located off Pride Hill is The Darwin Centre, Shrewsbury’s largest shopping centre. This multi-level mall houses within it countless shops and cafes, including high street fashion, food and drink, health, and beauty, as well as endless independents.

Notable history
Pride Hill has been here since medieval times, but has not always had this name. Historically, the neighbourhood was called Altus Vieus (High Town), and Pride Hill started as an informal name first recorded in 1378, reflecting the fact that the Pride family lived in the area. The Prides were influential merchants in the wool trade and were recorded as owning 47 plots in the town in 1279. Sections of the Medieval Town Walls lie under many of the buildings on Pride Hill, you can view the original walls within Pret a Manger, and from nearby Raven Meadows.
so many places to see

The Darwin Centre
The Darwin Centre is located in the centre of Shrewsbury's shopping district, offering a great mix of popular fashion stores, household favourites…
Open Today 9:00AM - 5:30PM

Level Up Escapes
LevelUp Escapes is a family-run business operating out of the Darwin Shopping Centre in Shrewsbury. We are proud to design and host top-class escape…

Vision Express
Founded in 1988, Vision Express is built on a zest for the optical profession and a drive for unparalleled customer service. Vision Express now has…
Open Today 9:00AM - 5:30PM

Hotel Chocolat
Would you like to try some chocolate? Drop into Hotel Chocolat and try a new recipe on the house every month. While you're there, browse everything…
Open Today 9:00AM - 5:30PM

Boots Opticians
Boots Opticians offers a range of products and services. Customers can book an eye test, as well as buying high-quality glasses, prescription…
Open Today 9:00AM - 5:30PM

Julian Charles Home
Julian Charles is one of the hidden gems of the UK home furnishings sector. It started life in 1947 as a small Lancashire business and has grown into…
Open Today 9:00AM - 5:30PM

Shuropody Foot Clinic
Here at Shuropody, we offer exceptional service to thousands of patients each year. From professional foot assessments to high-quality footwear, we…
Open Today 9:00AM - 5:30PM

Avantgarde Design
A clothing store selling innovative, cutting-edge fashion from predominantly German designers. Expect bold prints on high-quality textiles in…
Open Today 9:30AM - 5:30PM

Skechers
Our story begins in 1992, in a California beach house, where Skechers was born as a utility boot that quickly became a style icon of the grunge…
Open Today 9:00AM - 5:30PM

New Look
The New Look story began in 1969 as a single fashion store in the UK. From there, we've grown to become a leading fast-fashion brand, with 519 in the…
Open Today 9:00AM - 5:30PM
so many things to do

Heritage Open Days
Heritage Open Days is England's largest festival of history and culture, bringing together over 2,500 organisations, 5,000 events and 40,000…

Shrewsbury Restaurant Week 2025
Shrewsbury Restaurant Week celebrates Shrewsbury as a foodie’s heaven. Other cities and towns have Restaurant Weeks, but - like everything we do in…