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Shrewsbury Christmas video 2015

'Tis the season to see Snowsbury on screen with Christmas video launch

Shrewsbury Business Improvement District (BID) have launched their latest Christmas production on YouTube today, which showcases the medieval Shropshire town of Shrewsbury full of festive spirit. The video features a seven year old boy called Finn who is out and about with his family in snowy Shrewsbury for the Christmas Lights Switch-on. While in the grounds of St Alkmund's Church Finn glimpses Santa in the distance and in all the excitement is separated from his favourite toy rabbit. As the family hunt for the toy, we see many of Shrewsbury's well known streets in the snow, from the historic Bear Steps to Golden Cross Passage. Magically Finn is reunited with his toy by a famous Christmas character.

Shrewsbury BID partnered with Shropshire based SMN Film for its Christmas production. It was produced and directed by Tom Middleton and Miche Parkinson of SMN Film who had a cast and crew of around 20 people over four evenings of filming in the town centre.

Kirsten Henly, Shrewsbury BID Manager, said: "Our Christmas advert reaches out to online audiences to show them that the town's streets are sparkling this Christmas. It is a follow up to last year's successful Shrewsbury Christmas video, which had almost 19,000 views on You Tube."

"The film shows the real essence of Shrewsbury, or Snowsbury, as it has been aptly renamed for the festive season. Shrewsbury is the perfect place to capture the magic of seasonal shopping on the streets, meeting family and friends for food and drinks, getting together at events and meeting Santa," she added.

The new release is part of Shrewsbury BID's campaign to promote Shrewsbury, its businesses and the biggest festive event programme with entertainment arranged by a variety of organisers. This includes Snowsbury fun on 5th and 6th December with free entry into a family sized Snowglobe in the Square between 10am and 4pm.

Snowflakes will fall across town thanks to light projections by new media light artist Andy McKeown. As well as projecting snow onto the Market Hall, McKeown has been commissioned by Shrewsbury BID to create one-off lighting shows to be projected onto the Shrewsbury Museum and Art Gallery and The Old Market Hall on 2nd and 16th December.

Events planned by Shrewsbury's different organisers include the first Christmas Festival in The Quarry (12th and 13th December), Carols in The Square (16th December), the Christmas Farmers Market in the Square (19th December) and the new Christmas grotto in the Darwin Shopping Centre.