Frugi / Turtle Doves

Frugi is the UK’s leading ethical and organic children’s clothing brand.

We want people to love the planet we play on, which is why we use organic cotton grown by farmers we trust, using only natural processes - without the addition of chemicals - so they have a less harmful impact on our planet. And it’s why we create sustainable waterproof coats and trousers from recycled materials that are designed for adventure and made to last.

Discover our range of organic cotton and sustainable clothing products for babies, girls and boys at our Shrewsbury Frugi Store.

CO-LOCATED IN THIS SHOP: Turtle Doves

A much-loved Shrewsbury staple, Turtle Doves make recycled, ethical clothing and accessories out of pre-loved cashmere. They're proud to use circular manufacturing to give post-consumer cashmere jumpers new life.