- Town Areas
- Pride Hill & The Darwin Centre

Pride Hill & The Darwin Centre
From big nationals to small independents, Pride Hill is the epicentre of Shrewsbury’s retail experience.

About Pride Hill and The Darwin Centre
Pride Hill is the epicentre of Shrewsbury’s retail experience. From health and beauty to fashion, homeware to toys, Pride Hill is fit to burst with all your favourite big names. Located off Pride Hill is The Darwin Centre, Shrewsbury’s largest shopping centre. This multi-level mall houses within it countless shops and cafes, including high street fashion, food and drink, health, and beauty, as well as endless independents.

Notable history
Pride Hill has been here since medieval times, but has not always had this name. Historically, the neighbourhood was called Altus Vieus (High Town), and Pride Hill started as an informal name first recorded in 1378, reflecting the fact that the Pride family lived in the area. The Prides were influential merchants in the wool trade and were recorded as owning 47 plots in the town in 1279. Sections of the Medieval Town Walls lie under many of the buildings on Pride Hill, you can view the original walls within Pret a Manger, and from nearby Raven Meadows.
so many places to see

Level Up Escapes
LevelUp Escapes is a family-run business operating out of the Darwin Shopping Centre in Shrewsbury. We are proud to design and host top-class escape…

The Darwin Centre
The Darwin Centre is located in the centre of Shrewsbury's shopping district, offering a great mix of popular fashion stores, household favourites…
Open Today 9:00AM - 5:30PM

The Entertainer
Here at The Entertainer, there's not much we don't know about toys. In fact, with over 30 years of experience selling the best toys and games, we've…
Open Today 9:30AM - 5:30PM

Accessorize
Accessorize brings something unique to the UK high street with its inspirational, globally sourced, well-priced and high quality collection of…
Open Today 9:00AM - 5:30PM

Nationwide Building Society
Nationwide is the world's biggest building society, one of the country's largest savings providers, and a top three mortgage provider. It offers a…
Open Today 9:00AM - 4:30PM

Green Options Zero Waste
A single-use plastic-free shopping experience. We offer a wide range of edibles and multi-use items. You can buy as much or as little as you like…
Open Today 9:30AM - 5:00PM

Pandora
The Pandora story is about a company with a distinctive brand and distinctive products that in just a few years has made the exceptional journey from…
Open Today 9:00AM - 5:30PM

TUI
TUI was established in 1965 with the aim of making foreign travel open and accessible to everyone. 50 years on, the company is still going strong,…
Open Today 9:00AM - 5:30PM

Darwin's Den
Darwin's Den is a free-to-use soft play area for children aged eight and under, located on the Middle Level of The Darwin Centre next to M&S. We…
Open Today 9:00AM - 5:30PM

Skechers
Our story begins in 1992, in a California beach house, where Skechers was born as a utility boot that quickly became a style icon of the grunge…
Open Today 9:00AM - 5:30PM
so many things to do

Hotel Chocolat Easter Chocolate Love Match
Book now to secure one of the limited spaces available for our exclusive, guided chocolate tasting experiences. We’ll take you on a tasting journey…

LOOPFEST
LOOPFEST, Shrewsbury's multi-venue music celebration returns bigger than ever in 2025 and kicks off on Friday 2nd May. After marking its fourth event…

Heritage Open Days
Heritage Open Days is England's largest festival of history and culture, bringing together over 2,500 organisations, 5,000 events and 40,000…