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Pride Hill & The Darwin Centre

From big nationals to small independents, Pride Hill is the epicentre of Shrewsbury’s retail experience.

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About Pride Hill and The Darwin Centre

Pride Hill is the epicentre of Shrewsbury’s retail experience. From health and beauty to fashion, homeware to toys, Pride Hill is fit to burst with all your favourite big names. Located off Pride Hill is The Darwin Centre, Shrewsbury’s largest shopping centre. This multi-level mall houses within it countless shops and cafes, including high street fashion, food and drink, health, and beauty, as well as endless independents.

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Notable history

Pride Hill has been here since medieval times, but has not always had this name. Historically, the neighbourhood was called Altus Vieus (High Town), and Pride Hill started as an informal name first recorded in 1378, reflecting the fact that the Pride family lived in the area. The Prides were influential merchants in the wool trade and were recorded as owning 47 plots in the town in 1279. Sections of the Medieval Town Walls lie under many of the buildings on Pride Hill, you can view the original walls within Pret a Manger, and from nearby Raven Meadows.

so many places to see

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See & Do

Level Up Escapes

LevelUp Escapes is a family-run business operating out of the Darwin Shopping Centre in Shrewsbury. We are proud to design and host top-class escape…

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The Darwin Centre

The Darwin Centre is located in the centre of Shrewsbury's shopping district, offering a great mix of popular fashion stores, household favourites…

Open Today 9:00AM - 5:30PM

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The Entertainer

Here at The Entertainer, there's not much we don't know about toys. In fact, with over 30 years of experience selling the best toys and games, we've…

Open Today 9:30AM - 5:30PM

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Eat & Drink

Pret A Manger

Since opening our first shop in 1986, Pret's mission has been simple; to serve freshly made food and good organic coffee, whilst also trying to do…

Open Today 7:30AM - 4:00PM

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Superdrug

Superdrug is the second-largest, and most fashion-conscious health and beauty retailer in the UK, currently operating over 800 stores in the British…

Open Today 9:00AM - 5:30PM

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Shrewsbury Duck Store

Thousands of ducks looking for their new forever pond. Shrewsbury Duck Store is your one-stop-shop for rubber ducks and all duck-themed products,…

Open Today 9:30AM - 5:00PM

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Tesco Express

Tesco is one of the largest retailers in the world, serving millions of customers in-store and online every week. Need a quick bite for lunch or…

Open Today 7:00AM - 10:00PM

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F Hinds

F Hinds is a jewellers established in 1856, with over 100 stores throughout England and Wales. It is an independent, family-owned and run business,…

Open Today 9:15AM - 5:00PM

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JD Sports

JD Sports is home to the biggest sports and lifestyle brands including Nike, Adidas, Puma, Under Armour, New Balance, Ellesse, Timberland, The North…

Open Today 9:00AM - 5:30PM

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The Fragrance Shop

Established in 1994, The Fragrance Shop is the UK's largest independent, fragrance retailer. Our aim is to make mainstream and luxury fragrances…

Open Today 9:00AM - 5:30PM

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