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Pride Hill & The Darwin Centre

From big nationals to small independents, Pride Hill is the epicentre of Shrewsbury’s retail experience.

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About Pride Hill and The Darwin Centre

Pride Hill is the epicentre of Shrewsbury’s retail experience. From health and beauty to fashion, homeware to toys, Pride Hill is fit to burst with all your favourite big names. Located off Pride Hill is The Darwin Centre, Shrewsbury’s largest shopping centre. This multi-level mall houses within it countless shops and cafes, including high street fashion, food and drink, health, and beauty, as well as endless independents.

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Notable history

Pride Hill has been here since medieval times, but has not always had this name. Historically, the neighbourhood was called Altus Vieus (High Town), and Pride Hill started as an informal name first recorded in 1378, reflecting the fact that the Pride family lived in the area. The Prides were influential merchants in the wool trade and were recorded as owning 47 plots in the town in 1279. Sections of the Medieval Town Walls lie under many of the buildings on Pride Hill, you can view the original walls within Pret a Manger, and from nearby Raven Meadows.

so many places to see

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See & Do

Level Up Escapes

LevelUp Escapes is a family-run business operating out of the Darwin Shopping Centre in Shrewsbury. We are proud to design and host top-class escape…

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The Darwin Centre

The Darwin Centre is located in the centre of Shrewsbury's shopping district, offering a great mix of popular fashion stores, household favourites…

Open Today 9:00AM - 5:30PM

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F Hinds

F Hinds is a jewellers established in 1856, with over 100 stores throughout England and Wales. It is an independent, family-owned and run business,…

Open Today 9:15AM - 5:00PM

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Hotter

Hotter is a comfort-focused footwear chain, producing own-brand shoes & slippers for men & women. This national retailer offers half sizes, a…

Open Today 9:00AM - 5:30PM

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The Fragrance Shop

Established in 1994, The Fragrance Shop is the UK's largest independent, fragrance retailer. Our aim is to make mainstream and luxury fragrances…

Open Today 9:00AM - 5:30PM

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Three

Three's network was built for more than just texting. It was built for the internet, serving up the stuff customers love, on a super-fast…

Open Today 9:00AM - 5:30PM

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Vodafone

Vodafone is one of the world's top mobile communications providers, operating in over 30 countries and in partnership with networks of over 40 more.…

Open Today 9:00AM - 5:30PM

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Eat & Drink

Hotel Chocolat

Would you like to try some chocolate? Drop into Hotel Chocolat and try a new recipe on the house every month. While you're there, browse everything…

Open Today 9:00AM - 5:30PM

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County Goldsmiths Pride Hill

County Goldsmiths is a specialist antique jeweller based on Shrewsbury's historic Pride Hill. Their selection of Victorian, Art Deco, Edwardian and…

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Eat & Drink

Massarella's

Massarella's coffee shop in Shrewsbury's Darwin Centre offers quality products in a relaxed environment, and at value-for-money prices. The shop…

Open Today 9:00AM - 5:00PM

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