- Town Areas
- Pride Hill & The Darwin Centre

Pride Hill & The Darwin Centre
From big nationals to small independents, Pride Hill is the epicentre of Shrewsbury’s retail experience.

About Pride Hill and The Darwin Centre
Pride Hill is the epicentre of Shrewsbury’s retail experience. From health and beauty to fashion, homeware to toys, Pride Hill is fit to burst with all your favourite big names. Located off Pride Hill is The Darwin Centre, Shrewsbury’s largest shopping centre. This multi-level mall houses within it countless shops and cafes, including high street fashion, food and drink, health, and beauty, as well as endless independents.

Notable history
Pride Hill has been here since medieval times, but has not always had this name. Historically, the neighbourhood was called Altus Vieus (High Town), and Pride Hill started as an informal name first recorded in 1378, reflecting the fact that the Pride family lived in the area. The Prides were influential merchants in the wool trade and were recorded as owning 47 plots in the town in 1279. Sections of the Medieval Town Walls lie under many of the buildings on Pride Hill, you can view the original walls within Pret a Manger, and from nearby Raven Meadows.
so many places to see

Level Up Escapes
LevelUp Escapes is a family-run business operating out of the Darwin Shopping Centre in Shrewsbury. We are proud to design and host top-class escape…

The Darwin Centre
The Darwin Centre is located in the centre of Shrewsbury's shopping district, offering a great mix of popular fashion stores, household favourites…
Open Today 10:30AM - 4:30PM

Pandora
The Pandora story is about a company with a distinctive brand and distinctive products that in just a few years has made the exceptional journey from…

Clarks Shoes
From contemporary looks inspired by the catwalk to shoes that put growing feet in safe hands, one name says it all: Clarks. The world number one in…
Open Today 10:30AM - 4:30PM

Card Factory
Card Factory is the leading specialist greetings card retailer in the UK, as well as selling gift dressings and associated gift and party…
Open Today 10:00AM - 4:00PM

Boots
Boots is the UK's most popular chemist. The store offers a range of beauty, fragrance, baby, diet, fitness, hair products, and pharmacy…
Open Today 10:30AM - 4:30PM

JD Sports
JD Sports is home to the biggest sports and lifestyle brands including Nike, Adidas, Puma, Under Armour, New Balance, Ellesse, Timberland, The North…
Open Today 10:30AM - 4:30PM

The Fragrance Shop
Established in 1994, The Fragrance Shop is the UK's largest independent, fragrance retailer. Our aim is to make mainstream and luxury fragrances…
Open Today 10:30AM - 4:30PM

Tesco Express
Tesco is one of the largest retailers in the world, serving millions of customers in-store and online every week. Need a quick bite for lunch or…
Open Today 7:00AM - 10:00PM

EE
EE is the most advanced digital communications company in the UK, offering superfast 4G mobile and Fibre Broadband services. The company runs three…
Open Today 10:30AM - 4:00PM
so many things to do

LOOPFEST
LOOPFEST, Shrewsbury's multi-venue music celebration returns bigger than ever in 2025 and kicks off on Friday 2nd May. After marking its fourth event…

Heritage Open Days
Heritage Open Days is England's largest festival of history and culture, bringing together over 2,500 organisations, 5,000 events and 40,000…