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Pride Hill & The Darwin Centre

From big nationals to small independents, Pride Hill is the epicentre of Shrewsbury’s retail experience.

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About Pride Hill and The Darwin Centre

Pride Hill is the epicentre of Shrewsbury’s retail experience. From health and beauty to fashion, homeware to toys, Pride Hill is fit to burst with all your favourite big names. Located off Pride Hill is The Darwin Centre, Shrewsbury’s largest shopping centre. This multi-level mall houses within it countless shops and cafes, including high street fashion, food and drink, health, and beauty, as well as endless independents.

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Notable history

Pride Hill has been here since medieval times, but has not always had this name. Historically, the neighbourhood was called Altus Vieus (High Town), and Pride Hill started as an informal name first recorded in 1378, reflecting the fact that the Pride family lived in the area. The Prides were influential merchants in the wool trade and were recorded as owning 47 plots in the town in 1279. Sections of the Medieval Town Walls lie under many of the buildings on Pride Hill, you can view the original walls within Pret a Manger, and from nearby Raven Meadows.

so many places to see

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The Darwin Centre

The Darwin Centre is located in the centre of Shrewsbury's shopping district, offering a great mix of popular fashion stores, household favourites…

Open Today 9:00AM - 5:30PM

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See & Do

Level Up Escapes

LevelUp Escapes is a family-run business operating out of the Darwin Shopping Centre in Shrewsbury. We are proud to design and host top-class escape…

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Superdrug

Superdrug is the second-largest, and most fashion-conscious health and beauty retailer in the UK, currently operating over 800 stores in the British…

Open Today 9:00AM - 5:30PM

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Accessorize

Accessorize brings something unique to the UK high street with its inspirational, globally sourced, well-priced and high quality collection of…

Open Today 9:00AM - 5:30PM

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Poundland

Poundland offers thousands of quality products in its Darwin Shopping Centre store, including over 1,000 well-known brands in key categories such as…

Open Today 8:30AM - 5:30PM

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See & Do

Darwin's Den

Darwin's Den is a free-to-use soft play area for children aged eight and under, located on the Middle Level of The Darwin Centre next to M&S. We…

Open Today 9:00AM - 5:30PM

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Boots Opticians

Boots Opticians offers a range of products and services. Customers can book an eye test, as well as buying high-quality glasses, prescription…

Open Today 9:00AM - 5:30PM

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Midlands Air Ambulance Charity Shop

Midlands Air Ambulance Charity is responsible for funding and operating three air ambulance helicopters and two critical care cars serving the…

Open Today 9:30AM - 4:30PM

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Eat & Drink

Hotel Chocolat

Would you like to try some chocolate? Drop into Hotel Chocolat and try a new recipe on the house every month. While you're there, browse everything…

Open Today 9:00AM - 5:30PM

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Skechers

Our story begins in 1992, in a California beach house, where Skechers was born as a utility boot that quickly became a style icon of the grunge…

Open Today 9:00AM - 5:30PM

so many things to do

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