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Pure Collection opens in Shrewsbury

British lifestyle brand Pure Collection offering the finest cashmere, wovens and silks has opened its doors for the first time in Shrewsbury. The store shall offer the brand’s most sought after quality cashmere, everyday staples and ultra-chic classics.

These include blissfully light and soft Gassato cashmere re-invented into relaxed and fluid ponchos and light as air cardigans; perfect for casually layering over wovens to master the unpredictable British weather. Signature cashmere introduces relaxed boxy sweaters and flattering Bardot neckline sweaters in rich irresistible colours of pinks and purples. For everyday indulgence discover the faux fur luxury roll neck cashmere sweater to feel scrumptiously cosseted throughout the season.

New modern classics encapsulate beautiful silks, spun into sophisticated blouses and dresses in soft autumnal tones of champagne and opal. Silk shirting features delicate lace sleeves styled with fitted leather skirts or cropped trousers and layered with oversized cable knit cardigans and cashmere sweaters for luxurious winter style.

Retail prices include cashmere from £79, trousers from £85 jackets and coats from £99. A special edit of the AW16 range will be available in Pure Collection, Shrewsbury at 11 High Street  from the 20th of October and the full collection is available online now.