- Town Areas
- Pride Hill & The Darwin Centre

Pride Hill & The Darwin Centre
From big nationals to small independents, Pride Hill is the epicentre of Shrewsbury’s retail experience.

About Pride Hill and The Darwin Centre
Pride Hill is the epicentre of Shrewsbury’s retail experience. From health and beauty to fashion, homeware to toys, Pride Hill is fit to burst with all your favourite big names. Located off Pride Hill is The Darwin Centre, Shrewsbury’s largest shopping centre. This multi-level mall houses within it countless shops and cafes, including high street fashion, food and drink, health, and beauty, as well as endless independents.

Notable history
Pride Hill has been here since medieval times, but has not always had this name. Historically, the neighbourhood was called Altus Vieus (High Town), and Pride Hill started as an informal name first recorded in 1378, reflecting the fact that the Pride family lived in the area. The Prides were influential merchants in the wool trade and were recorded as owning 47 plots in the town in 1279. Sections of the Medieval Town Walls lie under many of the buildings on Pride Hill, you can view the original walls within Pret a Manger, and from nearby Raven Meadows.
so many places to see

Level Up Escapes
LevelUp Escapes is a family-run business operating out of the Darwin Shopping Centre in Shrewsbury. We are proud to design and host top-class escape…

The Darwin Centre
The Darwin Centre is located in the centre of Shrewsbury's shopping district, offering a great mix of popular fashion stores, household favourites…
Open Today 9:00AM - 5:30PM

Clintons
Founded in 1968, Clintons is one of the UK's leading retailers of greeting cards, gifts and wrap, with over 400 stores throughout the…
Open Today 9:00AM - 5:30PM

Midlands Air Ambulance Charity Shop
Midlands Air Ambulance Charity is responsible for funding and operating three air ambulance helicopters and two critical care cars serving the…
Open Today 9:30AM - 4:30PM

Avantgarde Design
A clothing store selling innovative, cutting-edge fashion from predominantly German designers. Expect bold prints on high-quality textiles in…
Open Today 9:30AM - 5:30PM

Poundland
Poundland offers thousands of quality products in its Darwin Shopping Centre store, including over 1,000 well-known brands in key categories such as…
Open Today 8:30AM - 5:30PM

WHSmith
One of the UK's leading retailers, WHSmith is best known for its books, newspapers and stationery. WHSmith offers an increasingly wide choice of…
Open Today 9:00AM - 5:30PM

Visual Art Network Gallery
Shropshire Visual Art Network opened the doors of its gallery in 2018 as a curated space to showcase members' artwork, providing exhibiting…
Open Today 10:00AM - 5:00PM

Skechers
Our story begins in 1992, in a California beach house, where Skechers was born as a utility boot that quickly became a style icon of the grunge…
Open Today 9:00AM - 5:30PM

The Fragrance Shop
Established in 1994, The Fragrance Shop is the UK's largest independent, fragrance retailer. Our aim is to make mainstream and luxury fragrances…
Open Today 9:00AM - 5:30PM
so many things to do

Shrewsbury Summer of Wellbeing
A community led celebration of calm, connection & creativity. Mindful trails, yoga, family fun, workshops, music, pop ups, and more events across…

Heritage Open Days
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Shrewsbury Restaurant Week 2025
Shrewsbury Restaurant Week celebrates Shrewsbury as a foodie’s heaven. Other cities and towns have Restaurant Weeks, but - like everything we do in…